Kaczynski tops himself with “Million Year Boom”, about a brand expert who winds up working for a bizarre “green” company, trying to come up with a corporate logo as it prepares to go public. This is an insane stew of paranoia, devolution, corporate messiahs, and global capitalism fused with a tribal, scatological mindset. The final panel, where the protagonist’s blood spewing across a door gives him the inspiration for the logo, is a stunning moment.
Kaczynski really has his finger on the collective neuroses of the new millennium. A recurring theme in this book is how Kaczynski taps into how various of our senses have been warped through modern living. In “Noise: A History”, Kaczynski boils down the history of the world in terms of random events and how many decibels they measured out to, from the big bang to the falling of rustling leaves. He links past to present through the use of that measure of sound, providing an interesting shorthand for understanding the world in its greatest, worst, and most indifferent moments.
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